Same-Day Last-Mile Delivery
October 9, 2015 0Uncategorized
A leading e-commerce brand handling over 15,000 shipments per day faced major operational challenges in executing same-day deliveries across urban regions. Frequent delivery failures, lack of visibility, and inefficient routing were impacting customer satisfaction and increasing operational costs. Laneblue implemented a structured last-mile strategy focused on speed, tracking, and operational efficiency.
Client
A leading e-commerce brand handling 15,000+ daily shipments.
Challenge
- High failed delivery attempts
- Inefficient same-day routing
- Lack of real-time visibility
Objectives
- Delivery TAT under 6 hours
- On-time delivery ≥ 95%
- Minimize returns
Solution
- Established micro-hubs within 10 km delivery radius
- Deployed hybrid fleet (30% EV + 70% LCV)
- Implemented real-time KPI dashboards and alerts
- Enabled live tracking via WhatsApp and SMS notifications
Results (3 Months)
- 45% reduction in delivery time (10 hrs → ~5 hrs)
- On-time delivery improved from 86% to 95%
- Return rate reduced from 11% to 6%
